Do you ever feel confused about the differences between strategic
planning and action planning? What are the distinguishing differences?
This workshop takes the mystery out of strategic planning, by giving
you, the participant, a clear understanding of the strategic planning
process. Practical and interactive exercises are used to facilitate a
functional understanding
of the process. You will learn how to conduct a strategic audit,
perform
environmental scanning, and create a vision which inspires and
motivates.
Perhaps the most powerful strategic tool you will learn (and never
forget!)
is the SWOT. This strategic assessment measures external opportunities
and threats against internal weaknesses and strengths by generating
strategy
which ensures competitive advantage. The Five Force Model complements
the SWOT as it performs a comprehensive sweep of critical stakeholders
which
must be considered in effective strategy development. This workshop
helps
those in a leadership role, as well as those individuals who wish to
better
understand strategic planning, move through the process more
productively
and efficiently. Cashman Development has designed the Strategic
Planning - The Process Simplified! Workshop upon the sound, time tested
theories
and practices of such respected strategy experts as Michael Porter,
George
Steiner, and J. William Pfeiffer - in a format which simplifies, not
complicates
the process.
As a result of your attendance at the Strategic Planning-The Process
Simplified!
Workshop, you will soon be thinking and planning more strategically.
Join those who already are. You can’t afford not to!
Objectives:
Given an overview of a Strategic Planning Model, you will be
able to
understand the key elements of a comprehensive strategic planning
approach,
as evidenced by your ability to describe each step, identify key
actions
required in each, and explain the interrelationships among them.
Given descriptions of the elements of the strategic auditing
process,
you will be able to practically integrate it with the Strategic
Planning
Model.
Given models of effective vision, mission, SWOT analysis,
strategies,and goal, you will be able to create your own job relevant
examples.
Agenda:
Strategic Planning Model
Differences Between Strategic and Long Range Planning
Environmental Scanning
SWOT Tool Exercise
Five Forces Model
Portfolio Analysis- The Boston Consulting Group Model
